Eat more, do less, lose weight for good. Protein-first nutrition, strength training you can do at home, and a coach who reads your week and adjusts the plan. From a NASM certified coach who lost 70 pounds and has kept it off for more than four years.
No sales call needed to see a price. Based in Chandler, Arizona; coaching women online nationwide.

An online weight loss coach sets your protein and calorie targets, builds strength training around your real week, and checks in with you so a bad fortnight gets noticed at a fortnight, not at six months. At Julie Salter Fitness that starts at $49 a month for the app and moves up as you add check-ins, training and nutrition support. You price it yourself in the program builder.
Five things, and the fifth is the one apps cannot do.
Calories and macros with protein first, built from the same math as the free calculators and then adjusted to what your weeks actually show.
No food is off the list. You learn what 30 grams of protein looks like on a plate, then the plate does the work and the app becomes optional.
Two or three sessions a week, at home or at a gym, programmed and progressed. Protein is the material; lifting is the signal.
Workouts, check-ins and messaging in one place. On its own it is the $49 a month entry level; with coaching it is where the plan lives.
Weekly check-ins. When your schedule blows up, your appetite changes or the scale stalls, the plan changes with it. That is the part that makes the other four stick.
It is, if most of this sounds like you.
It is not, if you want a meal plan handed to you with no contact, if you are looking for in-person training, or if what you need first is medical care. Who we help goes deeper.
"With previous diets I felt like I was going without things I wanted, but with Julie's help I can literally have whatever I want. I feel so free and have developed a better relationship with food thanks to her."Amanda, via Trustpilot. Results vary; this is one client's experience.
Four steps. The last one repeats every week.
Eleven questions tell you which level of support fits. Or skip it and pick your own pieces in Build Your Own Program, where the price updates as you choose.
Protein first, calories that are probably higher than you expect, and strength sessions that fit the equipment and the time you actually have.
Not a perfect one. Log what you can, lift what is programmed, eat the protein. The first two weeks are information, not a test.
Every week the plan is compared against what happened and changed where it needs to be. That loop is the product.
At Julie Salter Fitness it starts at $49 a month for the JSF app, and the coaching tiers are priced in the program builder, where you choose the check-in level, training and nutrition support you want and watch the monthly number move. No call, no quote, no pressure.
The honest comparison: a coach costs more than an app and less than most people spend on programs that did not work. If money is the sticking point, two things help. Coaching can often be paid with HSA or FSA funds through TrueMed when it treats a diagnosed condition, and financing is available at checkout.
| Level | What it adds | Best for |
|---|---|---|
| JSF App | Workouts, tracking, the community. $49/month. | Self-starters who want structure, not a coach |
| Group coaching | Numbers set for you, group check-ins, Julie's eyes on the week | Women who do better with company |
| 1:1 coaching | Private weekly check-ins, custom macros, programmed training | Menopause, GLP-1, busy schedules, a lot to lose |
| 1:1 + live calls | Everything above plus live Zoom sessions | Women who want the most contact |

"I lost 70 pounds and I've kept it off for over 4 years. Somewhere after thirty, your body changes the rules. I teach women the new ones."
Julie Salter is a NASM certified personal trainer and nutrition coach based in Chandler, Arizona. She has worked with more than 470 clients who between them have lost more than 1,257 pounds. Those are business numbers, not a study, and they are offered only so you know who is talking.
What she does not do matters as much. Coaching does not diagnose, prescribe, interpret your labs or replace medical care. If you are on a GLP-1, the prescriber owns the medical side and coaching owns the plate. Read her story, or see what clients say.
Tap a question to open the answer.
At Julie Salter Fitness the app tier is $49 a month, and coaching tiers are priced in the Build Your Own Program tool, where you pick the check-in level, training and nutrition support you want and the price updates as you choose. No sales call required to see a price.
It is worth it when you already know roughly what to do and the problem is doing it in a real week. It is not worth it if you want a meal plan handed to you and no contact, and it does not replace medical care. An honest look at the question.
Julie Salter Fitness is based in Chandler, Arizona and coaches women across the United States online. Local clients in the Phoenix area get the same program as everyone else. There is no in-person training.
An app gives you tracking and a program. A coach reads your week and changes the program. The JSF app is the entry level; coaching adds a human who sets your macros, progresses your training and holds a weekly check-in.
Often, yes. Weight loss programs can qualify as a medical expense when they treat a diagnosed condition. Julie Salter Fitness works with TrueMed, which evaluates eligibility and issues a Letter of Medical Necessity when appropriate.
No. Most clients are not. For women who are, GLP-1 coaching handles the plate side and the prescriber handles the medical side.
Pick the pieces you want. The price moves with you. If you would rather talk first, book a consultation and bring your questions.
Take your time. There is zero pressure or rushed sales tactics.

Coaching supports nutrition habits, strength training, planning and accountability. It does not diagnose, prescribe, interpret your labs or replace medical care. Metabolic and peptide support is offered through a licensed medical team, is never required, and is not where anyone starts. Client counts and pounds lost are business totals, not trial results; individual results vary.

Do less. Eat more. Lose the weight. Helping busy women lose inches, eat the foods they love, and build results that actually last.